VYSYN Ventures Weekly Insights #51 — Xcademy is changing the dynamics of the content creation industry
While content creation used to be mainly controlled by large corporations, the evolution of technology has made it possible for influencers to build audiences and compete with media behemoths.
However, influencers still struggle with monetizing their content. While corporations have clearly defined business models and content creation strategies, influencers can meet challenges when it comes to monetization. Censorship, platform removal, and payment processor issues are all risks that influencers face when seeking to monetize their activities.
In the latest VYSYN Release, we provide an overview of an upcoming platform that will allow influencers to easily monetize their content. This platform will make it possible for content creators to issue NFTs and tokens which will allow them to create versatile monetization strategies.
Underpinned by the Zilliqa blockchain, Xcademy is a platform targeted at content creators. Designed as a decentralized finance (DeFi) structure, the platform creates a decentralized economy for both content creators and viewers. Earning, staking, viewing, and even trading creator tokens on Xcademy are all powered by the network’s native token, XCAD.
The platform allows content creators to issue NFTs and tokens to tap into various monetization strategies. For example, creators can mint their own token to reward viewers, increasing monetization channels. These creator tokens can be unlocked as viewership milestones are reached, and certain benefits and privileges can be attached to these tokens.
The XCAD token plays an integral role in the ecosystem as mentioned above. It powers the Xcademy Creator decentralized exchange (DEX). It is also the primary tool for governance on the network and can be deployed for liquidity pool purposes and staking.
Xcademy adoption accelerates
Xcademy recently announced that two of the biggest YouTubers have invested into the project. Lord KSI and MrBeast command a combined followership of over 84 million people on YouTube. They are the biggest YouTubers in the UK and US respectively. These two have joined a growing influx of big names that are planning to issue tokens on the Xcademy platform.
The arrival of such mainstream YouTubers into the ecosystem acts as major validation for the Xcademy concept. These leading YouTubers will likely open the floodgates for countless more influencers to adopt the Xcademy platform. The monetization possibilities of the Xcademy platform will make it feasible for vastly more influencers to focus exclusively on their content creation activities.
Xcademy gives influencers an edge
In the past, there have been several barriers to effectively creating content. Expensive equipment and costly distribution networks prevented individuals from scaling their content creation efforts. Today, the entry barriers have been reduced to the barest minimum. The struggle regarding monetization has now also been alleviated. The Xcademy platform allows every individual to monetize their content creation activities.
The growth rate for participants of the Xcademy ecosystem is boundless. There is room for all categories of participants, whether full-time content creators or those who engage in the industry on a part-time basis.
The internal network of Xcademy will also provide a useful tool for those who want to quickly get the ball rolling. The vibrant Xcademy ecosystem may be useful for gaining initial traction on content, with fellow Xcademy users and XCAD holders having a staked interest in the platform. Initial traction is vital for virality and Xcademy is expected to help users accomplish strong initial traction in a highly competitive content creation environment.
Thrive in a $300 billion market
Digital content has been integrated into the very fabric of human existence. The growth of the internet and its expansion into the nooks and crannies of the world establishes it as one of the major tools of modern day civilization. Embedded in this growth are various realms of digital content creation like gaming, vlogging, NFTs, and more.
Out of over 7 billion internet users across the globe, more than 4.5 billion participate in gaming activities. Digital content has even been immersed in games with many online games hosting sizable virtual economies that trade NFTs and virtual goods. Overall, recent research suggests that the market for digital content will grow to $300 billion.
The interesting aspect of this development is that the growth of the digital content industry is accompanied by the dissolution of centralized powers. Unlike the previous systems that relied on a few big entertainment agencies acting as intermediaries, the current system empowers every individual to scale and monetize its own content efforts. Xcademy enhances such capabilities.
Internet availability, access to technology tools, and a basic understanding of content creation enables netizens to freely participate in the content creation market. Platforms like Xcademy allow entrants to thrive in the market.